About us

We’re ready for liftoff.

As the design and development arm of Lunar Solar Group, we are equal parts creative, engineering, and strategy. Our approach draws the best elements of each to deliver exceptional work.

Greetings, from Space Race.

We’re a proud
Shopify agency.

Our team has worked with over 50 Shopify merchants to build and optimize their websites.

We leverage the power of our collective Lunar Solar Group capabilities and staff teams across Space Race, Satellite, and Red Giant Growth to ensure a holistic approach to our work. We connect the dots between creating unique content for your brand, how we reach our audiences, and landing them on an exceptional user experience that drives conversion.

moon ellipse large

Shopify Development

Complete e-commerce design and engineering services for full website builds on Shopify.

Moon Landers

Quick-turn landing pages to test and launch quickly.

Optimization

Testing, iteration and analytics to increase conversion across channels.

Audits

Assessments to identify opportunities for explosive growth.

The Crew

Ben Wright

Director of Ecommerce

Anita Bartolini

Art Director

Eddie Roedig

Sr. Developer

Madeline Caduff

Sr. Project Manager

Caroline Haber

Sr. Project Manager

Brian Christensen

CRO Manager

Janie Sanchez

Lead Designer

Tracy Adams

Sr. Developer

close

Ben Wright

Director of Ecommerce

Ben heads the Space Race team as Director of Ecommerce. With over a decade of digital marketing expertise, Ben has focused the last several years on building enterprise ecommerce websites for clients across a variety of industries on Shopify.

From the beginning to the end of the customer’s journey, Ben implements the solutions, strategies, and processes to have your business covered online. Whether it is CRO, UX, AOV, LTV or any other ecommerce acronyms you throw his way, he will assist your team’s ability to execute and scale.

Ben is making the most of all the south has to offer by residing in Charleston, South Carolina. You can typically find him on someone else’s boat geeking out over the latest local culinary hotspot, watching NBA highlights or slinging espresso.

close

Anita Bartolini

Art Director

Anita is a designer and art director with +7 years of experience working with a variety of studios, agencies and brands in Ny and buenos aires.

Anita is a multidisciplinary designer with a particular focus on creating designs that impact, engage, and most importantly drive conversion. She also has a passion for data-driven design and user experience.

Over the last 7 years, Anita worked with some of the world’s most prominent luxury, lifestyle and media brands to enhance their digital presence: “Unilever, Hard Rock, Gurney’s Hotel, Cartier, Omega, Netflix, Sam Edelman, Samsung, Roc Nation, TNT, AB InBev and Armand de Brignac”. Ranging from omni-channel strategies to branding design and e-commerce solutions. When she wants to take a break, pour a glass of wine with some cheese and enjoy a nice conversation.

close

Eddie Roedig

Sr. Developer

Eddie has over 14 years of programming experience in the freelance, wholesale, and agency settings while specializing in eCommerce for the past 6 years. Along with eCommerce specific experience, Eddie has been specializing in subscription specific implementations for the past 4 years, including several custom enterprise level data bridges/integrations.

Eddie has worked with many medium to large sized brands including LeCreuset, EyeMed/Luxottica, Dr. Axe, Comcast, Time Warner Cable, FedEx, Sherwin Williams, Vita Coco, Sea World, and many more.

close

Madeline Caduff

Sr. Project Manager

Madeline graduated from the University of Utah with an English major and started her career working in finance at American Express and Goldman Sachs. Driven by her passion for client focused work, and fascinated by the consumer purchasing journey, she transitioned out of the finance world and into brand marketing.

Madeline brings a decade of experience in client service and project management working with nearly 100 CPG brands across a diverse set of verticals. Madeline currently leads the Space Race project management team focusing on delivering ecommerce web development strategies that optimize the customer experience and drives value for our clients.

close

Caroline Haber

Sr. Project Manager

Caroline serves as a Senior Project Manager on the Space Race team, managing a variety of the team’s Web Development clients. With a background that comprises experience on both the client and agency side of the business, she offers a unique understanding of her clients and their desires. She aims to perform as a dedicated partner, maximizing the client experience and the web solutions we deliver.

Prior to Lunar Solar, Caroline worked for a start-up e-commerce fashion company, fueling her passion for web development and the constantly evolving e-commerce space. She transitioned to the agency side as a Project Manager from there with the desire to expand verticals and share the excitement of the digital landscape with other up and coming brands.

close

Brian Christensen

CRO Manager

Brian serves as the manager of our new product, Moonlanding, a templated, conversion-focused landing page builder. He also manages our conversion optimization and website audit services. Nothing makes him happier than high-performing landing pages, improving UX/UI through A/B testing, and letting data drive decisions.

Before Lunar Solar Group, Brian worked in conversion rate optimization and owned an eCommerce kitchen supply business. Throughout his career, Brian has worked with 100+ brands, ranging from small, 6-figure businesses to a billion-dollar enterprise and generated 7 figures in additional revenue for his clients.

When he isn’t working, you can find him perfecting a new pie recipe, playing ice hockey, watching sports, or hanging out with his wife and golden retriever.

close

Janie Sanchez

Lead Designer

Janie creates lasting connections between people and the brands they love by layering imaginative visuals, memorable copywriting, and an approachable sense of play. Her work has been consistently recognized for its intuitive understanding of brand voice and the creative concepts developed within.

With a degree in Design from the Maryland Institute College of Art and years of experience in the art world, Janie joined Lunar Solar in 2018 with a unique perspective to creative thinking. Currently, she oversees creative for various brands, ensuring impactful messaging across channels.

close

Tracy Adams

Sr. Developer

Tracy brings 8 years of experience in ecommerce development, brand management, and conversion rate optimization to his development and leadership on Space Race.

He got his start building his own ecommerce brands and has since moved on to building tools, websites, and apps for ecommerce brands worldwide.

Technology Partners

Go for launch.